Newsom, Doug This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg - 8th ed. - Australia : Thomson/Wadsworth, c2004 - 418 p. : ill. Includes index ISBN: 0534562639 Subjects--Topical Terms: PUBLIC RELATIONS LC Class. No.: HM263 / N487T 2004