Kotler, Philip. <br/><br/>
Social marketing :  improving the quality of life / 
Philip Kotler, Ned Roberto, Nancy Lee 
 - 2nd ed. 
 - Thousand Oaks, Calif. :  Sage,  c2002 
 - 438 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0761924345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOCIAL MARKETING<br/>BEHAVIOR MODIFICATION
<br/><br/><label>LC Class. No.: </label>HF5414  / K674S 2002