TY  - BOOK
AU  - Kotler,Philip
AU  - Roberto,Ned
AU  - Lee,Nancy
TI  - Social marketing: improving the quality of life 
SN  - 0761924345
AV  - HF5414 K674S 2002
PY  - 2002///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - SOCIAL MARKETING
KW  - BEHAVIOR MODIFICATION
N1  - Includes bibliographical references and indexes
ER  -