Hoffman, K. Douglas <br/><br/>
Essentials of services marketing :  concepts, strategies & cases / 
 Essentials of services marketing :  concepts, strategies and cases 
K. Douglas Hoffman, John E.G. Bateson 
 - 2nd ed. 
 - Australia :  South-Western/Thomson Learning,  c2001 
 - 569 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0030288924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE INDUSTRIES--MARKETING
<br/><br/><label>LC Class. No.: </label>HD9980.5  / H633E 2001