TY  - BOOK
AU  - Rice,Ronald E.
AU  - Atkin,Charles K.
TI  - Public communication campaigns
SN  - 0761922067
AV  - HN90 .M3 P824 2001
PY  - 2001///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - MASS MEDIA
KW  - SOCIAL ASPECTS
KW  - UNITED STATES
KW  - GOVERNMENT PUBLICITY
KW  - PROPAGANDA
KW  - PUBLICITY
KW  - PUBLIC RELATIONS
KW  - ADVOCACY ADVERTISING
N1  - Includes bibliographical references and index
ER  -