Lamb, Charles W.,  Jr. <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel 
 - 3rd ed. 
 - Australia :  South-Western/Thomson Learning,  c2003 
 - 601 p. :  col. ill. +  1 CD-ROM 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324113900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / L352E 2003