TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Essentials of marketing
SN  - 0324113900
AV  - HF5415 L352E 2003
PY  - 2003///
CY  - Australia
PB  - South-Western/Thomson Learning
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -