Reid, Robert D.
Hospitality marketing management /
Robert D. Reid, David C. Bojanic
- 3rd ed.
- New York, N.Y. : Wiley, c2001
- 432 p. : ill.
Includes bibliographical references and index
0471354627
HOSPITALITY INDUSTRY--MARKETING
FOOD SERVICE--MARKETING
RESTAURANTS--MARKETING
TX911.3 .M3 / R442H 2001