The idea of political marketing / 
Nicholas J. O'Shaughnessy, editor ; Stephen C.M. Henneberg, assoicate editor 
 - Westport, Conn. :  Praeger,  2002 
 - 258 p. :  ill. 
 - Praeger series in political communication .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0275975959 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CAMPAIGN MANAGEMENT<br/>MARKETING--POLITICAL ASPECTS
<br/><br/><label>LC Class. No.: </label>JF2112 .C3  / I332