TY  - BOOK
AU  - O'Shaughnessy,Nicholas J.
AU  - Henneberg,Stephan C.M.
TI  - The idea of political marketing
T2  - Praeger series in political communication
SN  - 0275975959
AV  - JF2112 .C3 I332
PY  - 2002///
CY  - Westport, Conn.
PB  - Praeger
KW  - CAMPAIGN MANAGEMENT
KW  - MARKETING
KW  - POLITICAL ASPECTS
N1  - Includes bibliographical references and index
ER  -