An integrated approach to communication theory and research / 
edited by Michael B. Salwen, Don W. Stacks 
 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  c1996 
 - 600 p. :  ill. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0805816313 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION--METHODOLOGY<br/>MASS MEDIA--METHODOLOGY
<br/><br/><label>LC Class. No.: </label>P91  / I573