Storbacka, Kaj <br/><br/>
Customer relationship management :  creating competitive advantage through win-win relationship strategies / 
Kaj Storbacka, Jarmo R. Lehtinen 
 - Singapore :  McGraw Hill,  c2001 
 - 160 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071206787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATIONS--MANAGEMENT<br/>CUSTOMER SERVICES--MANAGEMENT<br/>COMPETITION
<br/><br/><label>LC Class. No.: </label>HF5415.5  / S767C