TY  - BOOK
AU  - Storbacka,Kaj
AU  - Lehtinen,Jarmo R.
TI  - Customer relationship management: creating competitive advantage through win-win relationship strategies 
SN  - 0071206787
AV  - HF5415.5 S767C
PY  - 2001///
CY  - Singapore
PB  - McGraw Hill
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT
KW  - CUSTOMER SERVICES
KW  - COMPETITION
N1  - Includes bibliographical references and index
ER  -