TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 0324185103
AV  - HF5415 B666C 2004
PY  - 2004///
CY  - Australia
PB  - Thomson/South-Western
KW  - MARKETING
N1  - Includes bibliographical references and indexes
ER  -