Kerin, Roger A. Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - 10th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 - 696 p. : ill. Includes bibliographical references and indexes ISBN: 0131230301 Subjects--Topical Terms: MARKETING--DECISION MAKING--CASE STUDIESMARKETING--MANAGEMENT--CASE STIDIES LC Class. No.: HF5415.135 / K474S 2004