Solomon, Michael R. <br/><br/>
Consumer behavior :  buying, having, and being / 
Michael R. Solomon 
 - 6th ed. , international ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2004 
 - 621 p. :  col. ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0131230115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>LC Class. No.: </label>HF5415.32  / S646C 2004