Trout, Jack The new positioning : the latest on the world's # 1 business strategy / Jack Trout with Steve Rivkin - International ed. - New York, N.Y. : McGraw-Hill, c1996 - 173 p. - Management and organization series . Includes index ISBN: 0071147799 Subjects--Topical Terms: POSITIONING (ADVERTISING) LC Class. No.: HF5827.2 / T768N 1996