TY  - BOOK
AU  - Trout,Jack
AU  - Rivkin,Steve
TI  - The new positioning: the latest on the world's # 1 business strategy 
T2  - Management and organization series
SN  - 0071147799
AV  - HF5827.2 T768N 1996
PY  - 1996///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - POSITIONING (ADVERTISING)
N1  - Includes index
ER  -