Lovelock, Christopher <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz 
 - 5th ed. , international ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2004 
 - 652 p. :  ill., map 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0131268465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>PROFESSIONS--MARKETING<br/>SERVICE INDUSTRIES--MARKETING<br/>CUSTOMER SERVICES--MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.13  / L683S 2004