Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, & marketing communications / 
Kenneth E. Clow, Donald Baack 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2004 
 - 538 p. :  col. ill. +  1 CD-ROM 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0131405462 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING<br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / C568I 2004