Aitchison, Jim <br/><br/>
Cutting edge radio :  how to create the world's best radio ads for brands in the 21st century / 
Jim Aitchison 
 - Singapore :  Prentice Hall,  2003 
 - 266 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130093157 
<br/><br/><label>Subjects--Topical Terms: </label><br/>RADIO ADVERTISING<br/>RADIO BROADCASTING<br/>BROADCAST ADVERTISING<br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF6146 .R3  / A372C