TY  - BOOK
AU  - Aitchison,Jim
TI  - Cutting edge radio: how to create the world's best radio ads for brands in the 21st century 
SN  - 0130093157
AV  - HF6146 .R3 A372C
PY  - 2003///
CY  - Singapore
PB  - Prentice Hall
KW  - RADIO ADVERTISING
KW  - RADIO BROADCASTING
KW  - BROADCAST ADVERTISING
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -