Churchill, Gilbert A.,  Jr. <br/><br/>
Basic marketing research / 
Gilbert A. Churchill, Tom J. Brown 
 - 5th ed. 
 - Australia :  Thomson/South-Western,  2004 
 - 738 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324190972 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5415.2  / C487B 2004