Folkerts, Jean The media in your life : an introduction to mass communication / Jean Folkerts, Stephen Lacy - 3rd ed. - Boston, Mass. : Allyn and Bacon, c2004 - 475 p. : ill. (some col.) Includes bibliographical references and index ISBN: 0205387012 Subjects--Topical Terms: MASS MEDIA LC Class. No.: P90 / F644M 2004