TY  - BOOK
AU  - Surmanek,Jim
TI  - Advertising media A to Z: the definitive resource for media planning, buying, and research 
SN  - 0071422145
AV  - HF5826.5 S975A
PY  - 2004///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - ADVERTISING MEDIA PLANNING
KW  - DICTIONARIES
ER  -