Lehmann, Donald R. Product management / Donald R. Lehmann, Russell S. Winer - 3rd ed. , international ed. - Boston, Mass. : McGraw Hill, 2003 - 502 p. : ill. - McGraw-Hill/Irwin series in marketing . Includes bibliographical references and indexes ISBN: 0070275491 Subjects--Topical Terms: PRODUCT MANAGEMENT LC Class. No.: HF5415.15 / L435P 2003