TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Product management
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0070275491
AV  - HF5415.15 L435P 2003
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw Hill
KW  - PRODUCT MANAGEMENT
N1  - Includes bibliographical references and indexes
ER  -