TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071214259
AV  - HF5821 A736C 2004
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - ADVERTISING
N1  - Includes index
ER  -