Meeske, Milan D. <br/><br/>
Copywriting for the electronic media :  a practical guide / 
Milan D. Meeske 
 - 4th ed. 
 - Australia :  Thomson/Wadsworth,  c2003 
 - 306 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0534526608 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>BROADCAST ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5825  / M437C 2003