TY  - BOOK
AU  - Meeske,Milan D.
TI  - Copywriting for the electronic media: a practical guide 
SN  - 0534526608
AV  - HF5825 M437C 2003
PY  - 2003///
CY  - Australia
PB  - Thomson/Wadsworth
KW  - Advertising copy
KW  - BROADCAST ADVERTISING
N1  - Includes bibliographical references and index
ER  -