Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann, Russell S. Winer 
 - 5th ed. 
 - Boston, Mass. :  McGraw-Hill Irwin,  c2002 
 - 256 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070275475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HF5415.13  / L435A 2002