TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a global-managerial approach 
SN  - 0072894822
AV  - HF5415 P477E 2000
PY  - 2000///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - MARKETING
N1  - Includes index
ER  -