Crawford, Charles Merle 1924- New product management / Merle Crawford, Anthony Di Benedetto - 7th ed. , international ed. - Boston, Mass. : McGraw Hill, 2004 - 567 p. : ill. - The Irwin/McGraw-Hill series in finance, insurance, and real estate . Includes bibliographical references and index ISBN: 0071151621 Subjects--Topical Terms: NEW PRODUCTS--MANAGEMENT LC Class. No.: HF5415.153 / C728N 2004