Katz, Helen E. <br/><br/>
The media handbook :  a complete guide to advertising media selection, planning, research, and buying / 
Helen Katz 
 - 2nd ed. 
 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  c2003 
 - 185 p. :  ill. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0805842683 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MEDIA PLANNING<br/>MASS MEDIA AND BUSINESS<br/>MARKETING CHANNELS
<br/><br/><label>LC Class. No.: </label>HF5826.5  / K379M 2003