TY  - BOOK
AU  - Katz,Helen E.
TI  - The media handbook: a complete guide to advertising media selection, planning, research, and buying 
T2  - LEA's communication series
SN  - 0805842683
AV  - HF5826.5 K379M 2003
PY  - 2003///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - ADVERTISING MEDIA PLANNING
KW  - MASS MEDIA AND BUSINESS
KW  - MARKETING CHANNELS
N1  - Includes bibliographical references and index
ER  -