O'Shaughnessy, John <br/><br/>
Persuasion in advertising / 
John O'Shaughnessy and Nicholas Jackson O'Shaughnessy 
 - London :  Routledge,  2004 
 - 220 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0415322243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--PSYCHOLOGICAL ASPECTS<br/>PERSUATION (PSYCHOLOGY)
<br/><br/><label>LC Class. No.: </label>HF5822  / O832P