Media management : a casebook approach / Jan LeBlanc Wicks ... [et al.] - 3rd ed. - Mahwah, N.J. : Lawrence Erlbaum Associates, c2004 - 326 p. : ill. - LEA's communication series . Includes bibliographical references and indexes ISBN: 0805847154 Subjects--Topical Terms: MASS MEDIA--MANAGEMENT--CASE STUDIES LC Class. No.: P96 .M34 / M424 2004