TY  - BOOK
AU  - Wicks,Jan LeBlanc
TI  - Media management: a casebook approach 
T2  - LEA's communication series
SN  - 0805847154
AV  - P96 .M34 M424 2004
PY  - 2004///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - MASS MEDIA
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and indexes
ER  -