Orlik, Peter B. <br/><br/>
Broadcast/cable copywriting / 
Peter B. Orlik 
 - 7th ed. 
 - Boston, Mass. :  Pearson/Allyn and Bacon,  c2004 
 - 514 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0205393241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BROADCATING--AUTHOSHIP<br/>BROADCAST ADVERTISING
<br/><br/><label>LC Class. No.: </label>PN1990.9 .A88  / O744B 2004