TY - BOOK AU - Orlik,Peter B. TI - Broadcast/cable copywriting SN - 0205393241 AV - PN1990.9 .A88 O744B 2004 PY - 2004/// CY - Boston, Mass. PB - Pearson/Allyn and Bacon KW - BROADCATING KW - AUTHOSHIP KW - BROADCAST ADVERTISING N1 - Includes bibliographical references and index ER -