Researching audiences / 
Kim Schroder ... [et al.] 
 - London :  Arnold,  2003 
 - 422 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0340762748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA--AUDIENCES--RESEARCH<br/>MASS MEDIA--INFLUENCE--RESEARCH
<br/><br/><label>LC Class. No.: </label>P96 .A83  / R473