TY  - BOOK
AU  - Schroder,Kim
TI  - Researching audiences
SN  - 0340762748
AV  - P96 .A83 R473
PY  - 2003///
CY  - London
PB  - Arnold
KW  - MASS MEDIA
KW  - AUDIENCES
KW  - RESEARCH
KW  - INFLUENCE
N1  - Includes bibliographical references and index
ER  -