The global public relations handbook : theory, research, and practice /
edited by Krishnamurthy Sriramesh, Dejan Vercic
- Mahwah, N.J. : Lawrence Erlbaum Associates, 2003
- 564 p. : ill.
- LEA's communication series .
Includes bibliographical references and indexes
0805839232
PUBLIC RELATIONS--CROSS-CULTURAL STUDIES--HANDBOOKS, MANUALS, ETC. INTERCULTURAL COMMUNICATION--HANDBOOKS, MANUALS, ETC.