TY  - BOOK
AU  - Sriramesh,Krishnamurthy
AU  - Vercic,Dejan
TI  - The global public relations handbook: theory, research, and practice 
T2  - LEA's communication series
SN  - 0805839232
AV  - HM1221 G562
PY  - 2003///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - PUBLIC RELATIONS
KW  - CROSS-CULTURAL STUDIES
KW  - HANDBOOKS, MANUALS, ETC
KW  - INTERCULTURAL COMMUNICATION
N1  - Includes bibliographical references and indexes
ER  -