Malhotra, Naresh K. Basic marketing research : applications to contemporary issues / Naresh K. Malhotra - Upper Saddle River, N.J. : Prentice Hall, c2002 - 685 p. : ill. + 1 CD-ROM Includes bibliographical references and indexes ISBN: 0133768562 Subjects--Topical Terms: MARKETING RESEARCH LC Class. No.: HF5415.2 / M343B