TY  - BOOK
AU  - Duncan,Thomas R.
TI  - IMC: using advertising and promotion to build brands 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 025621476X
AV  - HF5415.13 D862I
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and indexes
ER  -