Bligh, Philip
CRM unplugged : releasing CRM's strategic value /
Philip Bligh, Douglas Turk
- Hoboken, N.J. : Wiley, c2004
- 205 p. : ill.
Includes bibliographic references and index
0471483044
CUSTOMER RELATIONS--MANAGEMENT
CUSTOMER RELATIONS--MANAGEMENT--DATA PROCESSING
HF5415.5 / B543C