TY  - BOOK
AU  - Bligh,Philip
AU  - Turk,Douglas
TI  - CRM unplugged: releasing CRM's strategic value 
SN  - 0471483044
AV  - HF5415.5 B543C
PY  - 2004///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT
KW  - DATA PROCESSING
N1  - Includes bibliographic references and index
ER  -