Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer, Deborah J. MacInnis 
 - 3rd ed. 
 - Boston, Mass. :  Houghton Mifflin,  c2004 
 - 697 p. :  ill. (some col.), col. maps 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0618264825 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>LC Class. No.: </label>HF5415.32  / H693C 2004