Cohen, William A.  1937- <br/><br/>
The marketing plan / 
William A. Cohen 
 - 4th ed. 
 - Hoboken, N.J. :  Wiley,  c2005 
 - 348 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471230596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / C633M 2005